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  • Brand: Abu Garcia
  • Brand: Fox
  • Brand: HTO
  • Brand: Nikko
  • Brand: Salmo
  • Brand: VMC
  • Brand: Westin
£3.00
£5.99 -50%
In Stock

A brilliant new range of floating soft lures, each designed to deliver a specific working action and tempt predators into striking.

  • Super durable buoyant plastic
  • Delicate, durable arms for superior movement
  • Detailed crayfish profile
  • Ideal for multiple rigging options
  • Offset hook slot
  • Available in two sizes: 7cm (6 in a pack) / 9cm (5 in a pack)
  • Available in 6 colours : Candy Floss, Green Pumpkin, Chartreuse, Sparkling Oil, Salt N Pepper and Golden Glitter
  • Come in resealable packet
  • Always store separately from other soft baits

£319.99
£379.99 - £60.00
Last items in stock

The Ambassadeur Beast HD reel is designed for heavy duty pike fishing. The body is made of solid aluminium and the gearing made of super strong brass. The Swedish engineers have built this reel with the objective to make it strong and powerful, but also smooth in rotation. The result is a very complete baitcasting reel which is strong, solid, powerful and smooth.

£202.49
£269.99 -25%
Last items in stock

A continued tradition of precision engineering and performance, the Revo® EXD delivers supreme casting performance. In addition to the 8 HPCR bearings the EXD features 2 custom designed EXD bearings on the spool shaft for effortless casting. Combined with two custom designed ultra light spools, the EXD is designed for high performance casting across a wide range of fishing techniques.

£4.49
£5.99 -25%
In Stock

The Westin Ned Worm will conjure up fish on even the slowest days, bringing success when all else fails. This long-lasting lure is made of a super-elastic, floating and strong TPR. Its tapered design gives life-like tail movement that responds to every movement of the rod tip. The salt-infused body gives the Ned Worm the perfect buoyancy and realistic stand-up lure action to perfectly imitate a feeding or wounded prey on the bottom. To make this lure even better we added an irresistible scent. The Westin Ned Worm can be rigged in numerous ways. Try it on a Ned rig, Dropshot, or rigged Wacky-style.

£5.99
£9.99 -40%
In Stock

Danny the Duck in the hollow body version, the perfect weapon for big mean bass. They will go crazy for this baby duckling! Super weedless design to be fished in heavy cover. Just imagine a big bass inhaling Danny in front of you! If you twitch him, Danny will swing out 180-degrees in tight short swings and stays long on the hot-spot, fish him fast or slow, either way you can create that hopping action with a unique bubble trail just like a fleeing duckling, the beak will also add a unique front splash, don't forget the pause! The small soft feets adds extra attraction fluttering below the surface.

£4.99
£8.99 - £4.00
In Stock

NOW ONLY £4.99 EACH OR 3 FOR £9.99!

When you stare at him in your tackle box, Flat Matt may look just that: flat! But the second this guy hits the water he bursts into life with an incredibly realistic swimming action on the drop aided by the curly tail and side skirts around his wide-profile body that look amazingly appetizing to any hungry predator. As with most of our lures, Matt is versatile. You can twitch and shimmy him along the bottom with subtle rod bumps, or retrieve him slowly to see him creep along. Alternatively, you can jig him faster and get him up into the pelagic zone – just make sure you’re ready for action because this sight might be too much for some predators to resist.

£48.74
£74.99 -35%
Last items in stock

Designed to help you get the very best from your hard lure fishing, the Salmo S series of reels deliver quality and reliability in three size options.

 

  • Available in three model sizes: S2000, S3000 and S4000
  • Front drag with large knob for quick clutch adjustment
  • Over-sized line roller for improved line lay
  • EVA handle for maximised grip and feel
  • Each size offers a 5.2:1 gear ratio
  • Line capacity (line diameter/line amount): S2000; 0.15mm/210m, S3000; 0.20mm/150m, S4000; 0.25mm/115m
  • Weights: S2000; 203g, S3000; 205g, S4000; 231g
  • Spare spools available for each size
  • Colour scheme designed to fit in perfectly with the Salmo range of rods

£15.74
£20.99 -25%
In Stock

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft paddle. With its wide and oval body, it provides a realistic baitfish profile, with a wandering, elegant swimming pattern that attracts big predators. Attach it to the upper eyelet and it will swim deeper and with a wider wandering pattern.

£6.63
£8.29 -20%
In Stock

TechSet® technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head motion when jigged. Low profile elongated bucktail fibers maintain shape and creates life-like action. UV BRIGHT Finish reflects more light energy, strengthening the lure’s visibility.

  • X-Long Shank
  • 1X Strong
  • Forged
  • Premium Hi Carbon Steel
  • Needle Point
  • Extra Large 3D holographic eyes

£7.69
£10.99 -30%
Product available with different options

A lure with a “magnetic” power of attraction!! This powerful vinyl swimbait has a hidden hook, sizes stuck to a magnet. While swimming, the hook remains hidden in its body and, when the hook is set, it comes out of a slot in the shoulder and you can work the fish perfectly. The swimming action, even at really slow retrieval speeds, is really realistic, perfectly imitating a small baitfish. Bass and pikes will be unable to resist its charms.

report Available with different options
£25.99
£32.99 - £7.00
In Stock

Rubberised landing net head which is hook resistant, ideal when fishing around rocks and other obstacles. The rubberised mesh is also safer for fish, helping to eliminate scale lifting. The mesh is placed around a strong metal frame so it won’t let you down when landing that once in a lifetime, lure caught wrasse!

£32.50
£64.99 -50%
Last items in stock

Whether you’re fishing or just out and about, look good and stay warm and dry with the Salmo Soft Shell jacket.

  • High-quality soft shell jacket perfect for the bank or the street

  • 5000 water repellent

  • 3000 breathable

  • Micro fleece lining in hood and body in Salmo blue

  • Handy chest pocket with zip closure

  • Elasticated, ribbed cuffs and waist

  • Full length front zip

  • Main garment: 95% Polyester 5% Elastane. Lining: 100% Polyester

£12.50
£24.99 -50%
Last items in stock

Celebrating a lure icon, the Salmo Slider Tee is a great addition to your lure-fishing wardrobe.

  • Brilliant Salmo Slider design on back

  • Available in 6 sizes: Small, Medium, Large, XL, XXL, XXXL
  • High-quality garment

  • Perfect for the bank or the street

  • 100% Cotton

£6.50
£12.99 -50%
In Stock

Nikko's Tairubber Basic combines a newly perfected head design with Nikko's innovative soft plastic for increased effectiveness. The new head design allows for 2-ways action, a slow subtle wobble or a faster one, to adjust to fishing conditions. Behind the head is Nikko's super soft, strong and durable Octopus bait with a reliable history of inducing strikes with its mesmerizing action and scent. With additional application of Nikko's scent balls, pin straight worms and other baits used as trailer or attractants, nearly endless options exist for customization to get more fish into the boat.