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  • Brand: Abu Garcia
  • Brand: Gary Yamamoto
  • Brand: Nikko
  • Brand: Sakura
  • Brand: Strike King
  • Brand: Tronixpro
  • Brand: Westin
£4.19
£5.99 -30%
Last items in stock

Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized, hi-grade plastics for superior action. You won't believe the splash, noise or other action that each Rage Tail has.

£5.59
£6.99 -20%
In Stock

Gary Yamamoto 3" Slim Senko:

  • 3" Senko Soft Bait is the perfect lure for finesse fishing
  • Miniature version of Yamamoto's popular Senko worm
  • Infused with salt for authentic taste
  • The same signature action Senkos are known for
  • Can be rigged in a number of ways to attract predators
£319.99
£379.99 - £60.00
Last items in stock

The Ambassadeur Beast HD reel is designed for heavy duty pike fishing. The body is made of solid aluminium and the gearing made of super strong brass. The Swedish engineers have built this reel with the objective to make it strong and powerful, but also smooth in rotation. The result is a very complete baitcasting reel which is strong, solid, powerful and smooth.

£202.49
£269.99 -25%
Last items in stock

A continued tradition of precision engineering and performance, the Revo® EXD delivers supreme casting performance. In addition to the 8 HPCR bearings the EXD features 2 custom designed EXD bearings on the spool shaft for effortless casting. Combined with two custom designed ultra light spools, the EXD is designed for high performance casting across a wide range of fishing techniques.

£4.49
£5.99 -25%
In Stock

The Westin Ned Worm will conjure up fish on even the slowest days, bringing success when all else fails. This long-lasting lure is made of a super-elastic, floating and strong TPR. Its tapered design gives life-like tail movement that responds to every movement of the rod tip. The salt-infused body gives the Ned Worm the perfect buoyancy and realistic stand-up lure action to perfectly imitate a feeding or wounded prey on the bottom. To make this lure even better we added an irresistible scent. The Westin Ned Worm can be rigged in numerous ways. Try it on a Ned rig, Dropshot, or rigged Wacky-style.

£5.99
£9.99 -40%
In Stock

Danny the Duck in the hollow body version, the perfect weapon for big mean bass. They will go crazy for this baby duckling! Super weedless design to be fished in heavy cover. Just imagine a big bass inhaling Danny in front of you! If you twitch him, Danny will swing out 180-degrees in tight short swings and stays long on the hot-spot, fish him fast or slow, either way you can create that hopping action with a unique bubble trail just like a fleeing duckling, the beak will also add a unique front splash, don't forget the pause! The small soft feets adds extra attraction fluttering below the surface.

£4.99
£8.99 - £4.00
In Stock

NOW ONLY £4.99 EACH OR 3 FOR £9.99!

When you stare at him in your tackle box, Flat Matt may look just that: flat! But the second this guy hits the water he bursts into life with an incredibly realistic swimming action on the drop aided by the curly tail and side skirts around his wide-profile body that look amazingly appetizing to any hungry predator. As with most of our lures, Matt is versatile. You can twitch and shimmy him along the bottom with subtle rod bumps, or retrieve him slowly to see him creep along. Alternatively, you can jig him faster and get him up into the pelagic zone – just make sure you’re ready for action because this sight might be too much for some predators to resist.

£82.79
£137.99 -40%
Last items in stock

Fast and sensitive, she excels in handling lures and has enough power reserve to overcome large fish. Its peak action will allow you to perform ultra-precise long distance casts and benefit from exceptional sensitivity. Ideal for fishing with soft lures and small rubbers jigs, it also performs very well with jerkbaits, blades and lipless crankbaits or compact spinnerbaits.

£15.74
£20.99 -25%
In Stock

McHybrid is an effective and unique hybrid lure where two worlds meet in one, soft and hard at the same time. The first lipless crank with a soft paddle. With its wide and oval body, it provides a realistic baitfish profile, with a wandering, elegant swimming pattern that attracts big predators. Attach it to the upper eyelet and it will swim deeper and with a wider wandering pattern.

£2.99
£4.99 -40%
In Stock

Designed to get in amongst weed, kelp and across rough ground for anglers targeting predatory species such as bass and pollack. A unique weedless design offers significant protection against snagging. The jig head has a curved jaw helping it bounce off rocks further aiding its anti-snagging properties. The articulating hook swings on the jig head mount allowing the body to have a more realistic swimming action.

£3.75
£7.49 -50%
In Stock

The Strike King Tour Grade Tungsten Drop Shot Weights are designed to enhance sensitivity thanks to their increased density, and diminished drag due to their smaller size. Available in a range of sizes, they also include a quick attach wire to make it easier to attach them to your line. The Strike King Tour Grade Tungsten Drop Shot Weights - the pro's choice for all things drop shot. 

  • Finest quality tungsten
  • Enhanced sensitivity through increased density
  • Faster sink-rate than lead weights
  • Smaller size to weight ratio reduces drag
  • High-quality construction
  • Quick clip attachment

£6.50
£12.99 -50%
In Stock

Nikko's Tairubber Basic combines a newly perfected head design with Nikko's innovative soft plastic for increased effectiveness. The new head design allows for 2-ways action, a slow subtle wobble or a faster one, to adjust to fishing conditions. Behind the head is Nikko's super soft, strong and durable Octopus bait with a reliable history of inducing strikes with its mesmerizing action and scent. With additional application of Nikko's scent balls, pin straight worms and other baits used as trailer or attractants, nearly endless options exist for customization to get more fish into the boat.