Fox Frontier X Bivvy
£474.99
£649.99
Spinners & Hard Baits
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Savage Gear Surf Walker 2.0 15.5cm - 17g F
£7.00
£10.99
- £3.99
In Stock
The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of our best saltwater walking lures even better. This new and improved version of the Surf Walker casts up to 30% further than the original thanks to a completely redesigned weight system that also produces a more stable flight while in the air. We have also enhanced the walking action by up to 50%, so just the tiniest twitch of the rod will set it off dancing through the water and attracting nearby predators.
Savage Gear Pop Walker 2.0 9cm - 11g F
£10.00
£12.99
- £2.99
In Stock
It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence. An excellent sea bass lure that will help you catch more fish, even when the fish are heavily pressured. A wide variety of sizes available to cover LRF and light game too.
Shimano Bantam World Minnow 115SP 17g
£19.99
Product available with different options
The Bantam World Minnow suspending minnow-type lure that comes packed with the latest Shimano lure technologies. Featuring FLASH BOOST and SCALE BOOST for visual attraction and JET BOOST for long range casting performance and accuracy, it offers fantastic versatility. The Bantam World Minnow is a versatile performer which can be used with a wide range of retrieve techniques. At a constant speed the lure aggressively wobbles with a tight pattern, but when stopped and jerked it has a very wide, aggressive sliding-type action that mimics a distressed bait fish.
IMA Silent Salt Skimmer
£20.99
In Stock
The IMA Salt Skimmer is reported to be the only top water, hard plastic surface lure with the slender profile of a soft plastic stickbait.
A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Salt Skimmer is equipped with Owner ST 36 hooks, weighs 14g and measures 110mm.
It's slim profile and weighted tail gives it serious momentum when cast.
Urban Fishing Lures RealDeal 67
£17.99
Last items in stock
The RealDeal 67 is a very versatile sinking minnow that lends itself to use both in flowing and still waters. Particularly suitable for insidiating trout, chub, perch, asp, bass and any predator feeding on medium-small bait fish. Like all artificial Urban Fishing Lures, they are handcrafted in our laboratory and finished hand one by one.
Urban Fishing Lures 97 Slim
£20.99
In Stock
The 97 Slim is a thin-profiled sinking jerk, designed and built to be effectively used in several different possible situations. Originally developed as a jerk bait for lake trout, it has shown tremendous effectiveness on an various species including bass, apsa, pike, trout in running water, perch, chub, and even on many sea fish! Like all artificial Urban Fishing Lures, they are hand crafted in our laboratory and finished hand one by one.
Urban Fishing Lures Ciarda 125
£22.99
In Stock
The Ciarda 125 is a slow floating stickbait with a practically suspending structure designed to work around the surface of the water and just below.
It lends itself to being jerked slowly, hard, to being recovered linearly with pulls, like a WTD or at high speed to make it skip over the surface, with the possibility of combining and mixing all these recoveries and their thousand variations to induce the attack the predator we are looking for.
Suitable for sea bass, bluefish, barracuda and many other sea and freshwater predators.
LENGTH: 12.5cm WEIGHT : 15 g
Equipped with BKK SPLIT-RING52 and STING-32MT treble hooks.
Berkley Rattling Powerblade Gift Box
£25.00
£49.99
-50%
In Stock
Berkley’s biggest hit on the perch market, is now available as a Limited Edition giftbox!The Rattling Powerblade has been turning heads ever since its release, proving absolutely irresistable to big perch and zander alike. The many applications for this bait means it has become a staple for a lot of European anglers. This box contains five never seen before colors.
- Limited edition colors, specifically designed for perch and zander
- Luxury giftbox for the holiday season
- A unique gift for the modern lure angler
Berkley Zilla Limited Edition Gift Box
£30.00
£59.99
-50%
In Stock
The Berkley Zilla Limited Edition Giftbox contains our most iconic baits in three unique colors. We have developed these custom colors together with our most skilled airbrush artists to offer you something truly unique to impress both your fishing companions and the pike!
- Limited edition colors
- Luxury giftbox for the holiday season
- Our most popular shapes and sizes
- The ultimate gift for the pike angler
Savage Gear Seeker ISP 9.8cm 23g
£4.99
£5.99
- £1.00
In Stock
The Seeker lure is designed for ultra distance casting, even in windy conditions. The blade design allows the lure to swim very lively and erratically with the most incredible 360-degree rotation on the slightest spin-stop – creating an incredible flash in the water.Each lure comes with an ultra-sharp Savage Gear Y-treble hook and a wide-gape beak point lure single hook – so the angler can choose which hook is best for the situation.The lure benefits from our Intense Strike Point (ISP) technology – by filling pre-drilled holes on the lure’s body with the strong night Glow and UV epoxy pasta, we have been able to create the most intense strike points you have ever seen.
Savage Gear Seeker ISP 10cm 28g
£4.99
£5.99
- £1.00
In Stock
The Seeker lure is designed for ultra distance casting, even in windy conditions. The blade design allows the lure to swim very lively and erratically with the most incredible 360-degree rotation on the slightest spin-stop – creating an incredible flash in the water.Each lure comes with an ultra-sharp Savage Gear Y-treble hook and a wide-gape beak point lure single hook – so the angler can choose which hook is best for the situation.The lure benefits from our Intense Strike Point (ISP) technology – by filling pre-drilled holes on the lure’s body with the strong night Glow and UV epoxy pasta, we have been able to create the most intense strike points you have ever seen.
Savage Gear Surf Seeker 10.5cm - 35g
£5.99
£7.99
- £2.00
In Stock
A super long-casting lure made form a light metal alloy, with a lively, erratic action. On a spin-stop the lure will rotate immediately away from the centerline of retrieve, flashing in the most provoking way. The lure has our unique ISP strike points in the tail.
- Super long-cast design
- Erratic action
- 360 immediate rotation on spin stop
- Wired thruough
- SGY 2X trebles UAR finish #3
- Strong #3/0 in-line single hook included
Savage Gear Surf Seeker 11cm - 40g
£6.49
£8.49
- £2.00
In Stock
A super long-casting lure made form a light metal alloy, with a lively, erratic action. On a spin-stop the lure will rotate immediately away from the centerline of retrieve, flashing in the most provoking way. The lure has our unique ISP strike points in the tail.
- Super long-cast design
- Erratic action
- 360 immediate rotation on spin stop
- Wired thruough
- SGY 2X trebles UAR finish #3
- Strong #3/0 in-line single hook included
Savage Gear Surf Seeker 10cm - 30g
£5.99
£7.99
- £2.00
Last items in stock
A super long-casting lure made form a light metal alloy, with a lively, erratic action. On a spin-stop the lure will rotate immediately away from the centerline of retrieve, flashing in the most provoking way. The lure has our unique ISP strike points in the tail.
- Super long-cast design
- Erratic action
- 360 immediate rotation on spin stop
- Wired thruough
- SGY 2X trebles UAR finish #3
- Strong #3/0 in-line single hook included
Shimano Yasei Soul Swim SS 230mm - 110g
£21.59
£26.99
-20%
Product available with different options
The Yasei Soul Swim is a versatile, slow sinking jointed swimbait, with a soft tail and dorsal fin to promote more confident takes. Combining a very realistic visual appearance with a fantastic natural swimming action, the Soul Swim has two connection rings for working at different depths. If you are looking for a realistic life-like swim bait to target the largest pike and zander, the YASEI Soul Swim is a great option, especially in clear water. With its realistic appearance and superb swimming action, the 230mm version is a great lure to target the largest pike, whilst the smaller 160mm version will attract pike and the largest zander.
Savage Gear RevMag Walker 9.5cm - 13g
£10.99
£12.99
- £2.00
In Stock
Introducing the topwater lure with the most sophisticated weight transfer system ever created: the RevMag Walker. This lure utilizes both the attraction and repulsion of magnets simultaneously to achieve an unrivaled, steady long cast, paired with a shallow, “skinny” landing that creates minimal splash. The RevMag System (patent pending) allows the lure to perform like a rear-weighted one during the cast, enabling it to cut through the wind and reach impressive distances. As the lure’s speed decreases just before landing, the weight is automatically pushed to the front, where the forward magnet engages, preventing the lure from diving deep and snagging on weeds.
Savage Gear Slow Seeker
£6.49
In Stock
The Slow Seeker is one of the slowest sinking jigs available, designed to start sinking like a falling leaf the moment it touches the water. This unique action provides ample time for nearby predators to strike, making it particularly effective at triggering bites from both lazy fish and those in stressed areas. Ideal for beach fishing along the Atlantic coast, the Slow Seeker shines when seabass feed on the surface or at the edge of your casting range, allowing them plenty of time to strike, even in waters as shallow as 2 meters.
Savage Gear Advent Calendar Predator 2025
£134.99
In Stock
Savage Gear Advent Calendar is a great way to celebrate the holidays for any predator angler with 24 different Limited Edition colored lures that you can’t get anywhere else! Designed with the help of all the best anglers in Europe, this calendar will bring a smile to your face every day. Featuring only the best lures from Savage Gear, this is the perfect way to treat yourself or a fishing buddy during the holidays. Enjoy a new surprise every day of December and make your fishing adventures even more exciting! Have a real Savage Christmas.
- 24 Different gifts
- Limited Colors inside that you can’t get anywhere else!
- Different types of lures for pike, perch and zander
- Win 1 of 5 Savage Gear Fazor reels if you find the Golden 4-Play!